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 How To Quickly Supercharge Your Local Business Using The Internet - Part 5

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Age : 55
Registration date : 2008-03-08

PostSubject: How To Quickly Supercharge Your Local Business Using The Internet - Part 5   Sat 12 Apr - 19:39

In the last article in this series we were looking at how to Pre-sell your visitors on doing business with you instead of your competitors and started to look at how you can use email to stay in constant contact with your customers.

The power of email communications is that you can send your email list messages targeted to their specific needs forever, FOR NO COST!

Then each fortnight or month when you send out your newsletter, write an article about one aspect of your Business, giving your readers good, solid information, with a text link at the end to a page selling a product or service related to the content of the article.

You can also include a special, limited time Coupon offering them something related to the article that has can be retrieved either online or in person at your store.

This 'in context' text link doesn't look and feel to your readers like a typical ad, it's more like a recommendation from a trusted friend (you), so your readers natural buying resistance is reduced and they are typically very receptive to your offers, especially if you have given them good information and have built up trust with them - your readers will feel like they know you and will take your recommendations easily without resistance.

You're not selling them anything, you are simply making a recommendation as a trusted advisorÖ

You can promote many different products and services to your list of readers each time you publish your ezine, and every time you send it out to your list a small percentage of them will buy whatever it is that you offer them.

Once your theme based content website is at this stage and you are receiving some traffic and publishing your ezine, it pays to join some related Affiliate Programs as I mentioned above.

These are programs set up by merchants who will pay you a commission on sales of their products and services made by you which are tracked through your personalized tracking link.

Next, apply to Google for inclusion in their Adsense program. Adsense ads are those little boxes you might have seen on other websites that say 'Ads by Google' next to them.

Google pays you to have these ads on your website!

The registration process is simple and straight forward, as is putting the ads on your website. Adsense ads can bring anything from a few dollars to several thousands per month depending on your website traffic - it all depends on traffic. The more you have, the more money you make...

From here, there are many additional ways you can make money from your Local Business from your Theme Based Content Website.

So what is the next step you should take?

As I mentioned in the previous article, the easiest way to build a website that requires no knowledge of HTML, FTP, SEO, JavaScript, CGI (in other words, all the technical stuff that doesn't make you any money!) is to use one of the many all in one website building tools available.

Make sure the one you choose it's instantly accessible on the 'net so you don't have to wait to get started, comes complete with everything you need to build a website that works, requires no knowledge of anything remotely technical and doesnít cost a fortune.

After you go through the process outlined above one step at a time, and depending on your available time, your website will be completed, ready to bring your local business Free, targeted prospects for whatever it is you sell.

Visitors who are hungry for the information and products you have for sale.

And finally, let's go through the points I mentioned in part one of this article one at a time to recap what we have discussed and make sure I covered everything -

Would you like to have hundreds or thousands of new visitors calling in to your Business each week, spending their money with you?

By building your website right the first time, soon hundreds, then thousands of visitors will be reading your web pages every day, telling their friends about your website and acting on your recommendations.

Would you like to make hundreds of sales directly from your website 24 hours a day, 7 days a week. Then have the cash paid directly into your bank account, have no product to physically ship, and have an automated follow up system to sell additional products or services to those same customers indefinitely?

Your website is open all hours, giving people the information they need. You can sell products or services 24 hours a day without you having to be there to take the money. You can easily integrate third party payment services into your website so you donít even have to be there to take your customerís money.

You can also correspond with your ezine subscribers any time, telling them about special promotions and offers in addition to giving them great information that educates them on why they should give their Business to you.

In the next article in this series Iíll wrap everything up and share some final thoughts on how you can use your web presence to create a huge increase in your local business profits.

Rocky Tapscott is the author a free 7 Part Mini Course "How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill" which uses 6 real life case studies to show how others have used a proven system to build profitable businesses around their favorite hobby.
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