Job98456


 
HomeCalendarFAQSearchRegisterMemberlistUsergroupsLog in

Share | 
 

 Step One for Copywriters: Understand WHAT to Say

Go down 
AuthorMessage
Sangeeta 80



Number of posts : 187
Age : 38
Registration date : 2008-03-28

PostSubject: Step One for Copywriters: Understand WHAT to Say   Fri 4 Apr - 14:44

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.

Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page...

"What is it that I am really trying to say?"

With that question, I force myself to take a much more disciplined approach to my work.

I force myself to go back to the brief and take a closer look at the product or service in question, and the needs of the audience to which I am writing.

I force myself to think a lot harder about what really needs to be said in order to attract, engage, inform and inspire the reader.

I force myself to find the one line, the one thought that truly describes what it is I am trying to say.

With that line in hand, I can then start over, knowing that I am heading in the right direction with a clear, simple message.

All too often, copywriters use the process of copywriting to help them 'think'. That's how bad copy happens. You need to get the thinking done before you start writing.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Back to top Go down
View user profile
 
Step One for Copywriters: Understand WHAT to Say
Back to top 
Page 1 of 1
 Similar topics
-
» Foreigners step up buying; net inflow tops Rs. 400 m in two days
» IMF Chief warns no country immune from crisis
» Impact of "wage hike" to Plantation STOCK PRICES ...
» Will locals step in to absorb the foreign selling pressure?
» Next Step of CIFL.N

Permissions in this forum:You cannot reply to topics in this forum
Job98456 :: Copywriting-
Jump to: