http://job98456.forumandco.com/yahoo-f7/-t1.htm Tue, 08 Apr 2008 06:50:49 GMT 10 http://hitskin.com/themes/10/02/59/i_logo.jpg http://job98456.forumandco.com/yahoo-f7/-t1.htm http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-are-battling-it-out-t3815.htm raj_mmm9 Microsoft and Yahoo are at it again with this whole acquisition thing, and this time we find it a bit humorous. It started out on Saturday when Microsoft posted a press release with a letter that Steve Ballmer sent to Yahoo. Yahoo responded of course, and they too posted their letter in a press release. To us it seems interesting that their letters to each other have been posted as press releases and it makes us wonder whether the receiving side even received a hard copy of the letter before ... Yahoo Tue, 08 Apr 2008 06:50:49 GMT http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-are-battling-it-out-t3815.htm#3818 http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-are-battling-it-out-t3815.htm http://job98456.forumandco.com/yahoo-f7/yahoo-responds-to-microsoft-s-push-t3814.htm raj_mmm9 Thinks it wasn't nice; they're still not pals We'll say this much for Microsoft's most recent letter: at least it got Yahoo talking again. Yet Jerry Yang and Roy Bostock weren't in the most cooperative of moods when they responded this morning. Jerry YangIn a jointly signed response, the pair wrote, "[W]e have continued to make clear that we are not opposed to a transaction with Microsoft if it is in the best interests of our stockholders." They later added, "We ... Yahoo Tue, 08 Apr 2008 06:50:11 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-responds-to-microsoft-s-push-t3814.htm#3817 http://job98456.forumandco.com/yahoo-f7/yahoo-responds-to-microsoft-s-push-t3814.htm http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-trade-shots-over-weekend-t3813.htm raj_mmm9 Microsoft and Yahoo!'s war of open letters waged on over the weekend, after two months of minimal direct communication between the two companies. Microsoft CEO Steve Ballmer fired the first shot Saturday, with a letter addressed to the members of Yahoo's board that opened: It has now been more than two months since we made our proposal to acquire Yahoo! at a 62% premium to its closing price on January 31, 2008, the day prior to our announcement. Our goal in making such a generous offer ... Yahoo Tue, 08 Apr 2008 06:49:13 GMT http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-trade-shots-over-weekend-t3813.htm#3816 http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-trade-shots-over-weekend-t3813.htm http://job98456.forumandco.com/yahoo-f7/yahoo-to-microsoft-no-thanks-t3812.htm raj_mmm9 Our Board has reviewed your most recent letter with regard to the unsolicited proposal you made to acquire Yahoo! on January 31, 2008. Our Board carefully considered your unsolicited proposal, unanimously concluded that it was not in the best interests of Yahoo! and our stockholders, and rejected it publicly on February 11, 2008. Our Board cited Yahoo!’s global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash ... Yahoo Tue, 08 Apr 2008 06:43:52 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-to-microsoft-no-thanks-t3812.htm#3815 http://job98456.forumandco.com/yahoo-f7/yahoo-to-microsoft-no-thanks-t3812.htm http://job98456.forumandco.com/yahoo-f7/will-microsoft-lower-bid-for-yahoo-t3811.htm raj_mmm9 SAN FRANCISCO (Reuters) - Microsoft Corp is evaluating its bid for Yahoo Inc because the Internet company may have lost value since Microsoft made its offer, people familiar with the matter said on Friday. The news, first reported by Reuters, sent Yahoo shares down more than 5 percent in extended trade. The sources said Yahoo has lost some key personnel, making the company less valuable, while generous severance packages it handed out to executives and full-time employees in the case ... Yahoo Tue, 08 Apr 2008 06:42:40 GMT http://job98456.forumandco.com/yahoo-f7/will-microsoft-lower-bid-for-yahoo-t3811.htm#3814 http://job98456.forumandco.com/yahoo-f7/will-microsoft-lower-bid-for-yahoo-t3811.htm http://job98456.forumandco.com/yahoo-f7/letter-microsoft-gives-yahoo-3-week-deadline-t3810.htm raj_mmm9 Yahoo: Not opposed to Microsoft deal, at right price Yahoo responded this morning to Microsoft's three-week deadline by saying that it's not rejecting the possibility of a deal out of hand, but not at the price Microsoft is proposing. Yahoo "will not allow you or anyone else to acquire the company for anything less than its full value," wrote CEO Jerry Yang and Chairman Roy Bostock in the letter replying to Microsoft CEO Steve Ballmer. Yang and Bostock also gave Yahoo's perspective ... Yahoo Tue, 08 Apr 2008 06:40:59 GMT http://job98456.forumandco.com/yahoo-f7/letter-microsoft-gives-yahoo-3-week-deadline-t3810.htm#3813 http://job98456.forumandco.com/yahoo-f7/letter-microsoft-gives-yahoo-3-week-deadline-t3810.htm http://job98456.forumandco.com/yahoo-f7/yahoo-still-wants-microsoft-to-raise-bid-t3809.htm raj_mmm9 SAN FRANCISCO April 7, 2008, 06:27 pm ET · Brushing aside the threat of a disruptive takeover battle that could batter its shaky stock, Internet pioneer Yahoo Inc. on Monday reiterated its refusal to sell to Microsoft Corp. for less than $45 billion. Yahoo's defiance, spelled out in a letter to Microsoft Chief Executive Steve Ballmer, marked the latest twist in a tug-of-war pitting two high-tech icons trying to mount a more formidable challenge to online search and advertising leader Google ... Yahoo Tue, 08 Apr 2008 06:32:04 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-still-wants-microsoft-to-raise-bid-t3809.htm#3812 http://job98456.forumandco.com/yahoo-f7/yahoo-still-wants-microsoft-to-raise-bid-t3809.htm http://job98456.forumandco.com/yahoo-f7/yahoo-response-buys-time-makes-microsoft-look-dishonest-t3808.htm raj_mmm9 ANALYSIS: Yahoo's response to Microsoft's ultimatum wasn't a full smackdown, but it should at least stop the deal-momentum that Microsoft grabbed over the weekend. Yahoo did not say "we had a great Q1, and we're raising our full-year guidance," which would have completely neutralized the Microsoft attack, but it did make Yahoo's position look more reasonable and make it seem that Microsoft was playing fast and loose with the facts. If nothing else, the response should buy time until ... Yahoo Tue, 08 Apr 2008 06:18:42 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-response-buys-time-makes-microsoft-look-dishonest-t3808.htm#3811 http://job98456.forumandco.com/yahoo-f7/yahoo-response-buys-time-makes-microsoft-look-dishonest-t3808.htm http://job98456.forumandco.com/yahoo-f7/the-microsoft-letter-sent-to-yahoo-board-of-directors-t3807.htm raj_mmm9 As reported earlier over our Reuters News Ticker, it looks like Steve Ballmer and the Microsoft lawyers worked through Saturday to write a not so nice letter to the Yahoo! board. The best part of the letter is this paragraph: " If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors for the Yahoo! board. The substantial ... Yahoo Tue, 08 Apr 2008 06:13:13 GMT http://job98456.forumandco.com/yahoo-f7/the-microsoft-letter-sent-to-yahoo-board-of-directors-t3807.htm#3810 http://job98456.forumandco.com/yahoo-f7/the-microsoft-letter-sent-to-yahoo-board-of-directors-t3807.htm http://job98456.forumandco.com/yahoo-f7/yahoo-vs-microsoft-thanks-for-the-letter-steve-now-give-us-more-money-or-get-lost-t3806.htm raj_mmm9 Yahoo on Monday responded to Microsoft’s weekend “negotiate or we’re launching a proxy war or pulling our offer” love letter. The gist: Increase your offer or get lost. Give credit to Yahoo for sheer moxie (or maybe it’s stupidity). But Microsoft CEO Steve Ballmer can’t be happy following Yahoo’s response. Ballmer plays hard ball and gives Yahoo a three-week ultimatum. Yahoo doesn’t blink and wants nothing to do with Microsoft. Yahoo CEO Jerry Yang even mentioned AMP, the company’s latest ... Yahoo Tue, 08 Apr 2008 06:08:19 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-vs-microsoft-thanks-for-the-letter-steve-now-give-us-more-money-or-get-lost-t3806.htm#3809 http://job98456.forumandco.com/yahoo-f7/yahoo-vs-microsoft-thanks-for-the-letter-steve-now-give-us-more-money-or-get-lost-t3806.htm http://job98456.forumandco.com/yahoo-f7/technology-etfs-don-t-move-much-while-microsoft-woos-yahoo-t3805.htm raj_mmm9 Yahoo (YHOO) is playing hard-to-get with Microsoft (MSFT), and the coyness is having mixed results in the technology exchange traded funds (ETFs). Microsoft has given Yahoo a three-week deadline to accept its $42 billion takeover offer, but Yahoo says it can do better, reports Franklin Paul for Reuters. Yahoo stock is down 1.5% midday, while Microsoft is up slightly, 0.14% midday. If Yahoo accepts the deal, it will be the biggest takeover in the high-tech industry. Technology ETFs have ... Yahoo Tue, 08 Apr 2008 06:05:22 GMT http://job98456.forumandco.com/yahoo-f7/technology-etfs-don-t-move-much-while-microsoft-woos-yahoo-t3805.htm#3808 http://job98456.forumandco.com/yahoo-f7/technology-etfs-don-t-move-much-while-microsoft-woos-yahoo-t3805.htm http://job98456.forumandco.com/yahoo-f7/what-yahoo-did-not-say-shareholders-support-us-or-q1-strong-t3804.htm raj_mmm9 In corporate press-release wars like this, it is imperative to read between the lines. More important that what Yahoo (YHOO) said in its Microsoft (MSFT) response this morning was what it did NOT say. To wit: Our shareholders support us, not you. We had a strong first quarter. THE WORDING IN THE LETTERS SUGGESTS YAHOO's INSTITUTIONAL SHAREHOLDERS MAY SUPPORT MICROSOFT, NOT YAHOO. In Microsoft's letter on Saturday, it said the following: By any fair measure, the large premium ... Yahoo Tue, 08 Apr 2008 05:51:41 GMT http://job98456.forumandco.com/yahoo-f7/what-yahoo-did-not-say-shareholders-support-us-or-q1-strong-t3804.htm#3807 http://job98456.forumandco.com/yahoo-f7/what-yahoo-did-not-say-shareholders-support-us-or-q1-strong-t3804.htm http://job98456.forumandco.com/yahoo-f7/yahoo-leak-to-reuters-tomorrow-theyre-going-to-write-a-very-stern-letter-to-microsoft-t3803.htm raj_mmm9 Yahoo leaks to Reuters that they’ll issue a letter tomorrow responding to Microsoft’s letter yesterday. In the letter, Yahoo is expected to very sternly reject Microsoft’s suggestion that its business is deteriorating. You ever see two guys in a bar pushing each other saying “come on, man, let’s do this”? Then the other guy says “come on, I’m waiting.” Then the other guy says “right now…any time.” Then the other guy…zzzzzzz Someone, please throw a punch already. The next milestone is ... Yahoo Tue, 08 Apr 2008 05:49:55 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-leak-to-reuters-tomorrow-theyre-going-to-write-a-very-stern-letter-to-microsoft-t3803.htm#3806 http://job98456.forumandco.com/yahoo-f7/yahoo-leak-to-reuters-tomorrow-theyre-going-to-write-a-very-stern-letter-to-microsoft-t3803.htm http://job98456.forumandco.com/yahoo-f7/betting-on-a-sweetener-for-yahoo-t3802.htm raj_mmm9 Though it has been overshadowed by the high drama at Bear Stearns, the saga at Yahoo and its would-be acquirer, Microsoft, is still getting close attention. In recent weeks, Yahoo’s shares have drifted lower, suggesting that investors are becoming more pessimistic about the likelihood of Microsoft raising its bid. But Mark Mahaney, an analyst at Citigroup, thinks the pessimism may be overdone. Mr. Mahaney raised his rating on Yahoo’s stock to “buy” from “hold” on Monday. Why? For one thing, ... Yahoo Tue, 08 Apr 2008 05:45:34 GMT http://job98456.forumandco.com/yahoo-f7/betting-on-a-sweetener-for-yahoo-t3802.htm#3805 http://job98456.forumandco.com/yahoo-f7/betting-on-a-sweetener-for-yahoo-t3802.htm http://job98456.forumandco.com/yahoo-f7/yahoo-rebuffs-microsoft-threat-over-bid-t3801.htm raj_mmm9 Responding to Microsoft’s threat to lower the price of its buyout offer over the weekend, Yahoo said Monday that it continues to believe that Microsoft’s takeover bid is too low, as do many of its shareholders. Yahoo also countered Microsoft’s assertions that its business has deteriorated since Microsoft made its unsolicited bid on January 31. “We continue to believe that your proposal is not in the best interests of Yahoo! and our stockholders,” Yahoo said in its letter, which the company ... Yahoo Tue, 08 Apr 2008 05:43:56 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-rebuffs-microsoft-threat-over-bid-t3801.htm#3804 http://job98456.forumandco.com/yahoo-f7/yahoo-rebuffs-microsoft-threat-over-bid-t3801.htm http://job98456.forumandco.com/yahoo-f7/yahoo-responds-to-microsoft-quit-lowballing-us-and-we-ll-deal-t3800.htm raj_mmm9 In the latest twist in the tango between Microsoft and Yahoo, the struggling Internet portal’s chairman Roy Bostock and CEO Jerry Yang have sent a public letter back to Microsoft CEO Steve Ballmer. Full text after the jump, but the gist is clear: Yahoo says it’s open to a deal, but not at the original $31-a-share price, whose total value has fallen by more than $2 billion as Microsoft’s stock price has slid since the Jan. 31 offer. The letter follows one sent Saturday morning by Ballmer ... Yahoo Tue, 08 Apr 2008 05:43:08 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-responds-to-microsoft-quit-lowballing-us-and-we-ll-deal-t3800.htm#3803 http://job98456.forumandco.com/yahoo-f7/yahoo-responds-to-microsoft-quit-lowballing-us-and-we-ll-deal-t3800.htm http://job98456.forumandco.com/yahoo-f7/the-three-biggest-mistakes-in-search-marketing-t3799.htm raj_mmm9 Search marketing is becoming mainstream (as opposed to sidestream, I think), but I still find people drowning in that stream. They forget that search marketing is more about marketing than search, because the search technology piece seems so new and different. Woe to the search marketer who misses the marketing part—they’re likely to make one or more of these mistakes: 1: The Rank Amateur Error Rookie search marketers often fixate on the rankings of their ads, thinking that getting a #1 ... Yahoo Tue, 08 Apr 2008 05:41:10 GMT http://job98456.forumandco.com/yahoo-f7/the-three-biggest-mistakes-in-search-marketing-t3799.htm#3802 http://job98456.forumandco.com/yahoo-f7/the-three-biggest-mistakes-in-search-marketing-t3799.htm http://job98456.forumandco.com/yahoo-f7/reason-people-are-leaving-yahoo-compiled-from-our-candidates-t3798.htm raj_mmm9 So it’s obviously no surprise that Yahoo is in trouble right now and people are leaving in droves. That’s why I was so surprised to hear one of my candidates tell me that he’s currently inerviewing with Yahoo right now. WHAT!! Why is he interviewing with Yahoo? It’s like somebody jumping on board Titanic mid sink. He said that this can possibly be a special time to join Yahoo because they are putting all of their resources into making one last stand to avoid a sale to Microsoft. Excuse ... Yahoo Tue, 08 Apr 2008 05:40:16 GMT http://job98456.forumandco.com/yahoo-f7/reason-people-are-leaving-yahoo-compiled-from-our-candidates-t3798.htm#3801 http://job98456.forumandco.com/yahoo-f7/reason-people-are-leaving-yahoo-compiled-from-our-candidates-t3798.htm http://job98456.forumandco.com/yahoo-f7/the-birth-of-yahoo-answers-t3797.htm raj_mmm9 Now out in beta is Yahoo Answers, Yahoo's new social networking/online community/question answering service. The service allows any registered Yahoo user to ask just about any question and hopefully get an answer from another member of the question answering community. Access to Yahoo Answers is free. Yahoo Answers appears to be definite extension of what Yahoo's Senior Vice President, Search and Marketplace, Jeff Weiner, calls FUSE (Find, Use, Share, Expand) and Yahoo's numerous efforts ... Yahoo Tue, 08 Apr 2008 05:39:12 GMT http://job98456.forumandco.com/yahoo-f7/the-birth-of-yahoo-answers-t3797.htm#3800 http://job98456.forumandco.com/yahoo-f7/the-birth-of-yahoo-answers-t3797.htm http://job98456.forumandco.com/yahoo-f7/yahoo-storefront-design-tips-part-1-t3793.htm Sangeeta 80 It's no surprise that Yahoo Merchant Solutions recently won the Small Business Computing reader's poll for best e-commerce platform. For new Internet merchants looking for an online store that's easy to launch, few platforms offer the simplicity and affordable price that the Yahoo solution does. Yahoo's package offers newbie merchants Web hosting, domain registration, and a plethora of site building tools, all in one place. As soon as a merchant agrees to plunk down $39 a month (with higher ... Yahoo Mon, 07 Apr 2008 15:47:40 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-storefront-design-tips-part-1-t3793.htm#3796 http://job98456.forumandco.com/yahoo-f7/yahoo-storefront-design-tips-part-1-t3793.htm http://job98456.forumandco.com/yahoo-f7/forget-addevent-use-yahoos-event-utility-t3792.htm Sangeeta 80 After spending a few hours getting comfortable with Yahoo!’s new Event utility that was recently released along with many other sweet tools via YUIBlog, I became convinced that it is the dopest, sweetest, most tight, most sexiest event utility on the planet. With a little crunching and some gZipping I was able to get this puppy down to meezily weezily 2k. Furthermore, when I say forget addEvent, I mean any and every version of addEvent you can think of. This goes for Scott Andrew’s original ... Yahoo Mon, 07 Apr 2008 15:46:34 GMT http://job98456.forumandco.com/yahoo-f7/forget-addevent-use-yahoos-event-utility-t3792.htm#3795 http://job98456.forumandco.com/yahoo-f7/forget-addevent-use-yahoos-event-utility-t3792.htm http://job98456.forumandco.com/yahoo-f7/microsoft-offers-446-billion-for-yahoo-will-it-help-t3630.htm raj_mmm9 Man O Man, I woke up this morning and saw that number and thought I was still asleep! Microsoft is really chomping at the bit to get its hands on Yahoo. By the way, that’s $44.6 Billion…with a ‘B’. It’s no secret that both Microsoft and Yahoo have been lagging way behind Google in the last several years. To make matter worse, both companies have been buying up smaller companiesin an attempt to give theirself an edge over Google, but to no avail. It was nearly a year ago that I predicted ... Yahoo Sat, 05 Apr 2008 16:27:58 GMT http://job98456.forumandco.com/yahoo-f7/microsoft-offers-446-billion-for-yahoo-will-it-help-t3630.htm#3633 http://job98456.forumandco.com/yahoo-f7/microsoft-offers-446-billion-for-yahoo-will-it-help-t3630.htm http://job98456.forumandco.com/yahoo-f7/yahoo-hopes-to-shine-with-advertisers-on-new-women-s-t3587.htm raj_mmm9 Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers. Amy Iorio, vice president for Yahoo ... Yahoo Sat, 05 Apr 2008 12:44:51 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-hopes-to-shine-with-advertisers-on-new-women-s-t3587.htm#3590 http://job98456.forumandco.com/yahoo-f7/yahoo-hopes-to-shine-with-advertisers-on-new-women-s-t3587.htm http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-update-search-t3586.htm raj_mmm9 In May, Google launched its Universal Search, followed just a few weeks later by Ask’s introduction of Ask 3D. Now Yahoo! (www.yahoo.com) has a new version hot on the heels of Microsoft’s (www.microsoft.com) relaunch of Live Search. All four updates have some similarities, yet these two latest changes offer some unique search features and reasons to take another look at both Yahoo! and Live. In the evolution of Web searching, 2007 has become the year of multimedia integration. All four Web ... Yahoo Sat, 05 Apr 2008 12:43:45 GMT http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-update-search-t3586.htm#3589 http://job98456.forumandco.com/yahoo-f7/microsoft-and-yahoo-update-search-t3586.htm http://job98456.forumandco.com/yahoo-f7/marketing-your-site-on-yahoo-answers-t3585.htm raj_mmm9 Yahoo Answers is the knowledge sharing Q&A based social network with over 90 million users worldwide with around 18 million users in the United States. Becoming the pinnacle Social Media offering online because of its ease of use and community feel, Yahoo Answers is a vibrant web neighborhood of information sharing and a fresh alternative to traditional web search. Internet marketers and web publishers who want to position themselves as experts in their respected industries should ... Yahoo Sat, 05 Apr 2008 12:43:08 GMT http://job98456.forumandco.com/yahoo-f7/marketing-your-site-on-yahoo-answers-t3585.htm#3588 http://job98456.forumandco.com/yahoo-f7/marketing-your-site-on-yahoo-answers-t3585.htm http://job98456.forumandco.com/yahoo-f7/yahoo-seeks-more-ads-with-launch-of-shine-blog-style-site-targeting-women-25-54-t3584.htm raj_mmm9 NEW YORK - Yahoo Inc. is launching a new site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. Monday's launch of Shine, which will use a blog format, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers. Amy ... Yahoo Sat, 05 Apr 2008 12:42:29 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-seeks-more-ads-with-launch-of-shine-blog-style-site-targeting-women-25-54-t3584.htm#3587 http://job98456.forumandco.com/yahoo-f7/yahoo-seeks-more-ads-with-launch-of-shine-blog-style-site-targeting-women-25-54-t3584.htm http://job98456.forumandco.com/yahoo-f7/yahoo-reportedly-plans-layoffs-t3583.htm raj_mmm9 Battered by slow revenue growth and the popularity of social networking Web sites, Yahoo! Inc. is poised to lay off hundreds of workers, according to published reports. The New York Times and The Wall Street Journal have both reported on the slumping Internet icon's cost-cutting plans, citing people familiar with the matter. Precisely how many of Yahoo's roughly 14,000 employees will lose their jobs hasn't been determined, the newspapers said. A final decision could be announced January ... Yahoo Sat, 05 Apr 2008 12:40:54 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-reportedly-plans-layoffs-t3583.htm#3586 http://job98456.forumandco.com/yahoo-f7/yahoo-reportedly-plans-layoffs-t3583.htm http://job98456.forumandco.com/yahoo-f7/the-three-biggest-mistakes-in-yahoo-search-marketing-t3582.htm raj_mmm9 Yahoo Search marketing is becoming mainstream (as opposed to sidestream, I think), but I still find people drowning in that stream. They forget that search marketing is more about marketing than search, because the search technology piece seems so new and different. Woe to the search marketer who misses the marketing part—they’re likely to make one or more of these mistakes: 1: The Rank Amateur Error Rookie search marketers often fixate on the rankings of their ads, thinking that getting ... Yahoo Sat, 05 Apr 2008 12:39:38 GMT http://job98456.forumandco.com/yahoo-f7/the-three-biggest-mistakes-in-yahoo-search-marketing-t3582.htm#3585 http://job98456.forumandco.com/yahoo-f7/the-three-biggest-mistakes-in-yahoo-search-marketing-t3582.htm http://job98456.forumandco.com/yahoo-f7/technology-yahoo-to-charge-for-guaranteeing-a-spot-on-its-index-t3581.htm raj_mmm9 Yahoo said yesterday that it would start charging companies that want to ensure that their Web sites are included in its Web index from which research results are selected. The practice, called ''paid inclusion,'' has long been a part of many search engines including Microsoft's MSN search function and Ask Jeeves. But Google, which last year surged ahead of Yahoo to become the No.1 site for searching on the Internet, disdains the practice as misleading. Last month, Yahoo replaced ... Yahoo Sat, 05 Apr 2008 12:32:14 GMT http://job98456.forumandco.com/yahoo-f7/technology-yahoo-to-charge-for-guaranteeing-a-spot-on-its-index-t3581.htm#3584 http://job98456.forumandco.com/yahoo-f7/technology-yahoo-to-charge-for-guaranteeing-a-spot-on-its-index-t3581.htm http://job98456.forumandco.com/yahoo-f7/benchmark-invests-in-seeking-alpha-deal-struck-with-yahoo-t3580.htm raj_mmm9 Silicon Valley venture firm Benchmark Capital has invested in a finance blog company called Seeking Alpha, a surprising move in our view, given that blogs are difficult to monetize. Venture firms want to invest in companies going for billion-dollar markets, and Seeking Alpha is a two-year old boot-strapped company that is losing money, the company’s chief executive David Jackson confirmed with us earlier today. Blogs have become mainstream, too, so what do you think Benchmark sees in this ... Yahoo Sat, 05 Apr 2008 12:31:20 GMT http://job98456.forumandco.com/yahoo-f7/benchmark-invests-in-seeking-alpha-deal-struck-with-yahoo-t3580.htm#3583 http://job98456.forumandco.com/yahoo-f7/benchmark-invests-in-seeking-alpha-deal-struck-with-yahoo-t3580.htm http://job98456.forumandco.com/yahoo-f7/yahoo-has-poison-pill-defence-at-disposal-t3579.htm raj_mmm9 NEW YORK (Reuters) - Yahoo Inc. has some defence at its disposal should Microsoft Corp's unsolicited $44.6 billion bid turn hostile, as the Internet company adopted a poison pill in 2001. Poison pills are defence mechanisms companies put in place to fend off unwanted takeovers, typically working by giving shareholders the ability to buy stock at a bargain price in the event a predator buys a stake above a certain level. That increases the number of shares of the target, diluting the percentage ... Yahoo Sat, 05 Apr 2008 12:18:08 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-has-poison-pill-defence-at-disposal-t3579.htm#3582 http://job98456.forumandco.com/yahoo-f7/yahoo-has-poison-pill-defence-at-disposal-t3579.htm http://job98456.forumandco.com/yahoo-f7/top-10-news-stories-of-2007-searched-on-yahoo-t3578.htm raj_mmm9 As the second* most popular search engine next to Google, reviewing the most popular news searches of 2007 on Yahoo! can give you a good indicator of the top news stories that were on everyone's minds the most in the year 2007. Since Google is no longer compiling their Google Zeitgiest search trend list, the Yahoo! list is the best search indicator available. #10 Top 10 News Story of 2007 Searched on Yahoo!: Virginia Tech The Virginia Tech shooting back in April of 2007 is what ... Yahoo Sat, 05 Apr 2008 12:11:46 GMT http://job98456.forumandco.com/yahoo-f7/top-10-news-stories-of-2007-searched-on-yahoo-t3578.htm#3581 http://job98456.forumandco.com/yahoo-f7/top-10-news-stories-of-2007-searched-on-yahoo-t3578.htm http://job98456.forumandco.com/yahoo-f7/microsoft-evaluating-yahoo-bid-sources-t3577.htm raj_mmm9 SAN FRANCISCO (Reuters) - Microsoft Corp is evaluating its bid for Yahoo Inc because the Internet company may have lost value since Microsoft made its offer, people familiar with the matter said on Friday. The news, first reported by Reuters, sent Yahoo shares down more than 5 percent in extended trade. The sources said Yahoo has lost some key personnel, making the company less valuable, while generous severance packages it handed out to executives and full-time employees in the case ... Yahoo Sat, 05 Apr 2008 12:07:30 GMT http://job98456.forumandco.com/yahoo-f7/microsoft-evaluating-yahoo-bid-sources-t3577.htm#3580 http://job98456.forumandco.com/yahoo-f7/microsoft-evaluating-yahoo-bid-sources-t3577.htm http://job98456.forumandco.com/yahoo-f7/what-everyone-should-know-about-yahoo-panama-t3576.htm raj_mmm9 With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change. Yahoo! Panama is surely a great improvement as compared to the previous one. A higher quality of searchers is unquestionably ... Yahoo Sat, 05 Apr 2008 12:01:16 GMT http://job98456.forumandco.com/yahoo-f7/what-everyone-should-know-about-yahoo-panama-t3576.htm#3579 http://job98456.forumandco.com/yahoo-f7/what-everyone-should-know-about-yahoo-panama-t3576.htm http://job98456.forumandco.com/yahoo-f7/inbox-20-yahoo-and-google-to-turn-e-mail-into-a-social-network-t3575.htm raj_mmm9 Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail systems and personalized home page services (iGoogle and MyYahoo) into social networks. Web-based e-mail systems already contain much of what Facebook calls the social graph — the connections between people. That’s why the social networks offer to import the e-mail address books of new users to ... Yahoo Sat, 05 Apr 2008 11:57:16 GMT http://job98456.forumandco.com/yahoo-f7/inbox-20-yahoo-and-google-to-turn-e-mail-into-a-social-network-t3575.htm#3578 http://job98456.forumandco.com/yahoo-f7/inbox-20-yahoo-and-google-to-turn-e-mail-into-a-social-network-t3575.htm http://job98456.forumandco.com/yahoo-f7/yahoo-set-to-revive-merger-talks-with-aol-after-rejecting-hostile-takeover-t3574.htm raj_mmm9 Yahoo! is seeking to restart merger talks with AOL as a means of defending itself against the $45 billion (£23 billion) hostile bid approach from Microsoft, The Times has learnt. It is understood that Yahoo! and its team of advisers from Goldman Sachs and Lehman Brothers, the US investment banks, have spent the past week evaluating possible tie-ups with media and technology firms that would save it from being swallowed by Microsoft. It is also understood that one option being explored ... Yahoo Sat, 05 Apr 2008 11:53:46 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-set-to-revive-merger-talks-with-aol-after-rejecting-hostile-takeover-t3574.htm#3577 http://job98456.forumandco.com/yahoo-f7/yahoo-set-to-revive-merger-talks-with-aol-after-rejecting-hostile-takeover-t3574.htm http://job98456.forumandco.com/yahoo-f7/order-of-the-phoenix-film-and-actors-top-aol-and-yahoo-best-of-2007-lists-t2696.htm raj_mmm9 Now that 2008 is here, many media outlets continue to look back at 2007. Here is a brief round up of some of the latest in this group of lists: AOL Moviefone has released the poll results of their The Best and Worst of 2007. It is not a surprise that the Harry Potter films and actors placed at the top in many of these categories. Actor Ralph Fiennes, who pays Dark Lord Voldemort in the Harry Potter films, was chosen as their ‘Best Male Villain’ with 34% of the vote while “Order of the Phoenix” ... Yahoo Tue, 25 Mar 2008 12:04:05 GMT http://job98456.forumandco.com/yahoo-f7/order-of-the-phoenix-film-and-actors-top-aol-and-yahoo-best-of-2007-lists-t2696.htm#2698 http://job98456.forumandco.com/yahoo-f7/order-of-the-phoenix-film-and-actors-top-aol-and-yahoo-best-of-2007-lists-t2696.htm http://job98456.forumandco.com/yahoo-f7/train-the-trainer-mastering-the-art-of-public-speaking-t2695.htm raj_mmm9 In a world of get-rich-quick schemes and self help books that promise to make you rich and feel worthy at the same time, it’s difficult sometimes to separate quality information from hype. So, when a friend told me about an upcoming seminar that promised this kind of life-changing information I approached it initially with a lot of skepticism. I certainly had no idea what to expect since the hype surrounding the event was simply massive. However, since the course was free, my wife and I ... Yahoo Tue, 25 Mar 2008 11:36:39 GMT http://job98456.forumandco.com/yahoo-f7/train-the-trainer-mastering-the-art-of-public-speaking-t2695.htm#2697 http://job98456.forumandco.com/yahoo-f7/train-the-trainer-mastering-the-art-of-public-speaking-t2695.htm http://job98456.forumandco.com/yahoo-f7/what-if-microsoft-doesn-t-really-hope-to-buy-yahoo-at-all-t2694.htm raj_mmm9 Last week I presented my best guess why Microsoft would want to buy Yahoo. What was it that made Yahoo worth $44.6 billion to Bill Gates? Based on what I believe is a pretty profound understanding of the innards of each company, I said it came down less to competing with Google and more to transforming Microsoft into a new company operating under new rules and successful in a new era. Anything else simply didn't make sense to me. Ganging up on Google might sound good, but combining corporate ... Yahoo Tue, 25 Mar 2008 11:20:17 GMT http://job98456.forumandco.com/yahoo-f7/what-if-microsoft-doesn-t-really-hope-to-buy-yahoo-at-all-t2694.htm#2696 http://job98456.forumandco.com/yahoo-f7/what-if-microsoft-doesn-t-really-hope-to-buy-yahoo-at-all-t2694.htm http://job98456.forumandco.com/yahoo-f7/yahoo-announces-top-trends-in-search-in-2007-t2298.htm naveen98456 SUNNYVALE, Calif. -- Yahoo! today announced the Top Trends in Search, as told through the billions of searches in 2007 conducted by millions of Yahoo! searchers around the globe. Yahoo!'s Top Trends in Search reveals a portrait of a culture on the brink of political breakaways, celebrity breakdowns, technological breakthroughs, environmental action, sporting errors and final farewells to popular icons. "Searches can give us insight into a culture in motion and Yahoo!'s Top Trends in ... Yahoo Sat, 22 Mar 2008 19:20:10 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-announces-top-trends-in-search-in-2007-t2298.htm#2300 http://job98456.forumandco.com/yahoo-f7/yahoo-announces-top-trends-in-search-in-2007-t2298.htm http://job98456.forumandco.com/yahoo-f7/google-and-yahoo-s-campaign-management-t2297.htm naveen98456 Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo's automated bid optimization tools. The two biggest PPC search advertising networks are getting into the campaign optimization act, Google with its "Budget Optimizer" tool and Yahoo with its "Campaign Optimization" tool. While the cost can't be beat (hint: they're free), in general marketers should avoid giving the networks the keys to the car. In a shocking turn of ... Yahoo Sat, 22 Mar 2008 19:18:07 GMT http://job98456.forumandco.com/yahoo-f7/google-and-yahoo-s-campaign-management-t2297.htm#2299 http://job98456.forumandco.com/yahoo-f7/google-and-yahoo-s-campaign-management-t2297.htm http://job98456.forumandco.com/yahoo-f7/yahoo-granted-patent-on-customized-pages-t2296.htm naveen98456 If you’re planning or have launched customized news pages, you better read this first. Yahoo! has been awarded a patent: … a page server coupled to a network, a method of providing a customized page to a user, wherein the customized page is customized according to the user’s preferences, the method comprising: obtaining real-time information from information sources; storing the real-time information in a shared local storage device … And it goes on … fairly comprehensively covering, ... Yahoo Sat, 22 Mar 2008 19:14:44 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-granted-patent-on-customized-pages-t2296.htm#2298 http://job98456.forumandco.com/yahoo-f7/yahoo-granted-patent-on-customized-pages-t2296.htm http://job98456.forumandco.com/yahoo-f7/yahoo-plans-to-devote-100-sites-to-entertainment-t2295.htm naveen98456 Yahoo! recently said that it planned to build individual Websites around 100 entertainment “brands” this year that would pull together content from Yahoo’s sprawling array of online properties. The effort, called Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment. Vince Broady, head of games, entertainment and youth at ... Yahoo Sat, 22 Mar 2008 19:12:40 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-plans-to-devote-100-sites-to-entertainment-t2295.htm#2297 http://job98456.forumandco.com/yahoo-f7/yahoo-plans-to-devote-100-sites-to-entertainment-t2295.htm http://job98456.forumandco.com/yahoo-f7/yahoo-sings-a-new-tune-t2294.htm naveen98456 Since the beginning of the year, Yahoo has looked for ways to separate itself from its competitors as an online brand. Product specific portals, socially driven search and suggestions, and efforts in expanding citizen journalism are just a few of the ways in which the company is trying to accomplish this feat. Yahoo's latest offering in original programming, however, could leave many new viewers scratching their heads in confusion; or, more aptly, covering their ears in dismay. The ... Yahoo Sat, 22 Mar 2008 19:10:48 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-sings-a-new-tune-t2294.htm#2296 http://job98456.forumandco.com/yahoo-f7/yahoo-sings-a-new-tune-t2294.htm http://job98456.forumandco.com/yahoo-f7/yahoo-gives-2nd-searchlight-award-t2293.htm naveen98456 So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today. As their press release states: The Yahoo! 2nd Annual Searchlight Award winner is Avenue A|Razorfish for their “Your Choice, Your Chase” campaign! Avenue A|Razorfish was a finalist last year at the first-ever Searchlight Awards. This year, Senior Search Account Manager Steve Capone provided solid research to show the benefits of using broad keywords to drive brand awareness for Chase. The ... Yahoo Sat, 22 Mar 2008 19:09:56 GMT http://job98456.forumandco.com/yahoo-f7/yahoo-gives-2nd-searchlight-award-t2293.htm#2295 http://job98456.forumandco.com/yahoo-f7/yahoo-gives-2nd-searchlight-award-t2293.htm http://job98456.forumandco.com/yahoo-f7/can-yahoo-catch-google-t2292.htm naveen98456 Before Google became Google, Yahoo! owned the search business. However, since Google search came onto its own, Yahoo! search was forgotten and relegated to the number two position. No one even considered the possibility that someday Yahoo! search can generate the type of revenue that Google generates, and possibly take on Google on the core search business that it owns a majority market share by a long shot. However, Yahoo! is coming back with Project Panama. It has a long road ahead, and significant ... Yahoo Sat, 22 Mar 2008 19:08:07 GMT http://job98456.forumandco.com/yahoo-f7/can-yahoo-catch-google-t2292.htm#2294 http://job98456.forumandco.com/yahoo-f7/can-yahoo-catch-google-t2292.htm http://job98456.forumandco.com/yahoo-f7/hard-data-on-yahoo-panama-from-avenue-a-razorfish-t2291.htm naveen98456 Matt Greitzer and Chris Boggs of Avenue A/Razorfish have compiled a report based on the experiences of 33 Avenue A | Razorfish since the release of Panama, Yahoo's new search ad system. As you know, when Yahoo released the new algorithm, it changed the core foundation of how search ads were positioned within the Yahoo sponsored results area. So how did it impact Avenue A clients? Search Impressions – Up an average of 5% Cost Per Click – Down an average of 6% Click Rate – Up an average ... Yahoo Sat, 22 Mar 2008 19:07:15 GMT http://job98456.forumandco.com/yahoo-f7/hard-data-on-yahoo-panama-from-avenue-a-razorfish-t2291.htm#2293 http://job98456.forumandco.com/yahoo-f7/hard-data-on-yahoo-panama-from-avenue-a-razorfish-t2291.htm http://job98456.forumandco.com/yahoo-f7/yhoo-close-to-filling-major-vacancies-panamas-launch-smooth-newspaper-deals-could-expand-t2290.htm naveen98456 Yahoo’s presentation at the Morgan Stanley Technology Conference today covered a lot of ground as chairman and CEO Terry Semel and still-CFO Sue Decker tried to prove to investors and analysts that major problems are in the past. Panama: Reuters: Semel: “We spent a lot of our time last year building our plumbing. I think you will really see these things come alive over the next year or two.” Decker said Panama is on track for 2Q expansion into Japan. Newspaper consortium: MKTW: Decker: ... Yahoo Sat, 22 Mar 2008 19:05:41 GMT http://job98456.forumandco.com/yahoo-f7/yhoo-close-to-filling-major-vacancies-panamas-launch-smooth-newspaper-deals-could-expand-t2290.htm#2292 http://job98456.forumandco.com/yahoo-f7/yhoo-close-to-filling-major-vacancies-panamas-launch-smooth-newspaper-deals-could-expand-t2290.htm http://job98456.forumandco.com/yahoo-f7/what-everyone-should-know-about-yahoo-panama-t2289.htm naveen98456 With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change. Yahoo! Panama is surely a great improvement as compared to the previous one. A higher quality of searchers is unquestionably ... Yahoo Sat, 22 Mar 2008 19:03:12 GMT http://job98456.forumandco.com/yahoo-f7/what-everyone-should-know-about-yahoo-panama-t2289.htm#2291 http://job98456.forumandco.com/yahoo-f7/what-everyone-should-know-about-yahoo-panama-t2289.htm http://job98456.forumandco.com/yahoo-f7/can-yahoo-catch-google-t2288.htm naveen98456 Before Google became Google, Yahoo! owned the search business. However, since Google search came onto its own, Yahoo! search was forgotten and relegated to the number two position. No one even considered the possibility that someday Yahoo! search can generate the type of revenue that Google generates, and possibly take on Google on the core search business that it owns a majority market share by a long shot. However, Yahoo! is coming back with Project Panama. It has a long road ahead, and significant ... Yahoo Sat, 22 Mar 2008 19:02:18 GMT http://job98456.forumandco.com/yahoo-f7/can-yahoo-catch-google-t2288.htm#2290 http://job98456.forumandco.com/yahoo-f7/can-yahoo-catch-google-t2288.htm