http://job98456.forumandco.com/copywriting-f12/-t1.htm Wed, 09 Apr 2008 17:29:22 GMT 10 http://hitskin.com/themes/10/02/59/i_logo.jpg http://job98456.forumandco.com/copywriting-f12/-t1.htm http://job98456.forumandco.com/copywriting-f12/archive-for-the-copywriting-category-t4015.htm raj_mmm9 What’s the real reason that people buy your product or service? It’s probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It’s because they believe that your product or service will benefit them. That’s all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM. Here’s a quick way to find all the benefits of your product or service. Take a blank piece of paper. Write ... Copywriting Wed, 09 Apr 2008 17:29:22 GMT http://job98456.forumandco.com/copywriting-f12/archive-for-the-copywriting-category-t4015.htm#4018 http://job98456.forumandco.com/copywriting-f12/archive-for-the-copywriting-category-t4015.htm http://job98456.forumandco.com/copywriting-f12/copywriting-expert-ray-edwards-gives-his-4-step-formula-for-writing-a-sales-letter-t4014.htm raj_mmm9 Ray Edwards is an expert copywriter who has written copy for virtually all the major Internet Marketing experts and the copy he has written over the years spans a very spectrum indeed. He has a very simple yet obviously highly effective 4-step process for writing an income-generating sales letter. Here are Ray Edward's expert copywriting tips: 1. Explain what you're selling This is basically your headline and most of your attention has to be focused on crafting the right headline ... Copywriting Wed, 09 Apr 2008 17:27:31 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-expert-ray-edwards-gives-his-4-step-formula-for-writing-a-sales-letter-t4014.htm#4017 http://job98456.forumandco.com/copywriting-f12/copywriting-expert-ray-edwards-gives-his-4-step-formula-for-writing-a-sales-letter-t4014.htm http://job98456.forumandco.com/copywriting-f12/copywriting-tips-to-make-any-website-sell-better-t4013.htm raj_mmm9 Here’s what works best from actual results and testing on dozens of websites we’ve done the copywriting for. 1. Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money. In today’s high-tech world, most copywriting on websites forgets this vital fact and that is why they don’t perform better. 2. Make the website easy to “scan” with headlines, sub headlines, boxes, sections, colors and the like that give the reader ... Copywriting Wed, 09 Apr 2008 17:26:24 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-tips-to-make-any-website-sell-better-t4013.htm#4016 http://job98456.forumandco.com/copywriting-f12/copywriting-tips-to-make-any-website-sell-better-t4013.htm http://job98456.forumandco.com/copywriting-f12/title-tag-copywriting-tips-for-newbie-seos-t3757.htm raj_mmm9 The title tag is one of the most important pieces of content when it comes to search engine optimization. There are two reasons why: It's the first thing searchers will see when they scour results on a search engine Search engine spiders tend to give some weight to title tags for indexing purposes Title tags might be difficult for some copywriters to embrace because there's such a short amount of space to work with. But there's tremendous opportunity here to drive visitors to the ... Copywriting Sun, 06 Apr 2008 11:05:23 GMT http://job98456.forumandco.com/copywriting-f12/title-tag-copywriting-tips-for-newbie-seos-t3757.htm#3760 http://job98456.forumandco.com/copywriting-f12/title-tag-copywriting-tips-for-newbie-seos-t3757.htm http://job98456.forumandco.com/copywriting-f12/sales-headline-copywriting-two-quick-steps-to-success-t3756.htm raj_mmm9 The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more. When you write a headline to sell something, make sure it does these two things: 1. Gets attention 2. Arouses curiosity How to Get the Prospect's Attention If you're out ... Copywriting Sun, 06 Apr 2008 11:04:42 GMT http://job98456.forumandco.com/copywriting-f12/sales-headline-copywriting-two-quick-steps-to-success-t3756.htm#3759 http://job98456.forumandco.com/copywriting-f12/sales-headline-copywriting-two-quick-steps-to-success-t3756.htm http://job98456.forumandco.com/copywriting-f12/more-insider-secrets-to-great-copywriting-judging-your-target-market-t3755.htm raj_mmm9 This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground up following my Field Guide. By the end of this copywriting Bootcamp you won't believe that it was you capable of writing such a professional sales letter. Get out your pen and paper, set your timer ... Copywriting Sun, 06 Apr 2008 11:03:59 GMT http://job98456.forumandco.com/copywriting-f12/more-insider-secrets-to-great-copywriting-judging-your-target-market-t3755.htm#3758 http://job98456.forumandco.com/copywriting-f12/more-insider-secrets-to-great-copywriting-judging-your-target-market-t3755.htm http://job98456.forumandco.com/copywriting-f12/copywriting-engage-prospects-by-involving-their-senses-t3754.htm raj_mmm9 Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it? Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph. Did you see it? Did you hear the ... Copywriting Sun, 06 Apr 2008 11:03:10 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-engage-prospects-by-involving-their-senses-t3754.htm#3757 http://job98456.forumandco.com/copywriting-f12/copywriting-engage-prospects-by-involving-their-senses-t3754.htm http://job98456.forumandco.com/copywriting-f12/copywriting-for-astrology-numerology-tarot-and-the-mystic-audience-t3753.htm raj_mmm9 These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduling consultations from her art-deco office right now. If you're a copywriter, the intuitive, mystical or occult audience is an ever-growing ... Copywriting Sun, 06 Apr 2008 11:01:48 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-for-astrology-numerology-tarot-and-the-mystic-audience-t3753.htm#3756 http://job98456.forumandco.com/copywriting-f12/copywriting-for-astrology-numerology-tarot-and-the-mystic-audience-t3753.htm http://job98456.forumandco.com/copywriting-f12/copywriting-tricks-nailing-the-voice-t3752.htm raj_mmm9 Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing? If writing is icecream, then "the voice" is the flavor in your scoop. You may be slurping on mellow vanilla, while I'm over here crunching Rocky Road. Sure, we're bothing having a cold and creamy treat, but our waffle cones are packing two entirely different tastes. So it is with the "voice" that ... Copywriting Sun, 06 Apr 2008 11:01:12 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-tricks-nailing-the-voice-t3752.htm#3755 http://job98456.forumandco.com/copywriting-f12/copywriting-tricks-nailing-the-voice-t3752.htm http://job98456.forumandco.com/copywriting-f12/copywriting-goldmine-one-of-20-insider-secrets-to-great-copywriting-t3751.htm raj_mmm9 Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally. So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sized ... Copywriting Sun, 06 Apr 2008 11:00:41 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-goldmine-one-of-20-insider-secrets-to-great-copywriting-t3751.htm#3754 http://job98456.forumandco.com/copywriting-f12/copywriting-goldmine-one-of-20-insider-secrets-to-great-copywriting-t3751.htm http://job98456.forumandco.com/copywriting-f12/why-copywriting-is-the-secret-to-your-online-success-t3750.htm raj_mmm9 Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded. It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Others, however, are not. For every great website out there that grabs its customer's attention and holds it, there are hundreds more bad ones that don't. Despite their best efforts, many businesses ... Copywriting Sun, 06 Apr 2008 10:59:50 GMT http://job98456.forumandco.com/copywriting-f12/why-copywriting-is-the-secret-to-your-online-success-t3750.htm#3753 http://job98456.forumandco.com/copywriting-f12/why-copywriting-is-the-secret-to-your-online-success-t3750.htm http://job98456.forumandco.com/copywriting-f12/5-deadly-copywriting-mistakes-that-kill-sales-t3749.htm raj_mmm9 Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits. Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales. Lets get started: Deadly Mistake #1: Being Focused On You, Instead Of On Your Market This is the easiest mistake to make, and the most common. Most ad copy ... Copywriting Sun, 06 Apr 2008 10:58:57 GMT http://job98456.forumandco.com/copywriting-f12/5-deadly-copywriting-mistakes-that-kill-sales-t3749.htm#3752 http://job98456.forumandco.com/copywriting-f12/5-deadly-copywriting-mistakes-that-kill-sales-t3749.htm http://job98456.forumandco.com/copywriting-f12/copywriting-drafting-rules-for-professionals-t3679.htm raj_mmm9 As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time. General Copy Drafting Rules 1. Do not deviate from the standard fonts, Arial or Times ... Copywriting Sun, 06 Apr 2008 07:56:14 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-drafting-rules-for-professionals-t3679.htm#3682 http://job98456.forumandco.com/copywriting-f12/copywriting-drafting-rules-for-professionals-t3679.htm http://job98456.forumandco.com/copywriting-f12/12-copywriting-tips-to-make-your-advertising-more-profitable-t3678.htm raj_mmm9 Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least 65%-75%. Never go under 50% unless you are writing to Ph.D's. * Make your sentences and paragraphs flow like a breeze. * Ignore good grammar when ... Copywriting Sun, 06 Apr 2008 07:55:19 GMT http://job98456.forumandco.com/copywriting-f12/12-copywriting-tips-to-make-your-advertising-more-profitable-t3678.htm#3681 http://job98456.forumandco.com/copywriting-f12/12-copywriting-tips-to-make-your-advertising-more-profitable-t3678.htm http://job98456.forumandco.com/copywriting-f12/copywriting-businesses-how-you-can-get-started-t3677.htm raj_mmm9 Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been easy to get. Others still have no idea even how to start effective copywriting businesses. Where are you? First ... Copywriting Sun, 06 Apr 2008 07:54:33 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-businesses-how-you-can-get-started-t3677.htm#3680 http://job98456.forumandco.com/copywriting-f12/copywriting-businesses-how-you-can-get-started-t3677.htm http://job98456.forumandco.com/copywriting-f12/knowing-copywriting-basics-how-to-get-ahead-in-your-copy-writing-business-t3676.htm raj_mmm9 In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in the field. You might just find one or two copywriting basics that you did not know about that may help you succeed. 1. Know your client! In order to succeed in any business, you need to know your client's needs, expectations, ... Copywriting Sun, 06 Apr 2008 07:54:01 GMT http://job98456.forumandco.com/copywriting-f12/knowing-copywriting-basics-how-to-get-ahead-in-your-copy-writing-business-t3676.htm#3679 http://job98456.forumandco.com/copywriting-f12/knowing-copywriting-basics-how-to-get-ahead-in-your-copy-writing-business-t3676.htm http://job98456.forumandco.com/copywriting-f12/professional-copywriting-services-how-to-provide-your-own-t3675.htm raj_mmm9 Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. All of these factors are equally important but the one that seems to drop off the radar most easily is the last one. How many times ... Copywriting Sun, 06 Apr 2008 07:53:03 GMT http://job98456.forumandco.com/copywriting-f12/professional-copywriting-services-how-to-provide-your-own-t3675.htm#3678 http://job98456.forumandco.com/copywriting-f12/professional-copywriting-services-how-to-provide-your-own-t3675.htm http://job98456.forumandco.com/copywriting-f12/accelerate-your-freelance-copywriting-master-business-plan-t3674.htm raj_mmm9 Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be? Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness. If you're good at something, and I'm sure that you are... maybe you should really think about taking that storehouse of knowledge you've acquired over the course of your experiences, and using it ... Copywriting Sun, 06 Apr 2008 07:52:22 GMT http://job98456.forumandco.com/copywriting-f12/accelerate-your-freelance-copywriting-master-business-plan-t3674.htm#3677 http://job98456.forumandco.com/copywriting-f12/accelerate-your-freelance-copywriting-master-business-plan-t3674.htm http://job98456.forumandco.com/copywriting-f12/freelance-copywriters-on-the-internet-how-to-tell-the-difference-between-heaven-sent-and-hack-t3673.htm raj_mmm9 If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at ... Copywriting Sun, 06 Apr 2008 07:51:54 GMT http://job98456.forumandco.com/copywriting-f12/freelance-copywriters-on-the-internet-how-to-tell-the-difference-between-heaven-sent-and-hack-t3673.htm#3676 http://job98456.forumandco.com/copywriting-f12/freelance-copywriters-on-the-internet-how-to-tell-the-difference-between-heaven-sent-and-hack-t3673.htm http://job98456.forumandco.com/copywriting-f12/how-to-get-started-with-a-career-in-copywriting-t3672.htm raj_mmm9 Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Likewise, careers in copy writing are being filled more and more with freelance or independent workers. Even those who work right from their home are jumping onto the bandwagon. But, copywriting careers ... Copywriting Sun, 06 Apr 2008 07:51:11 GMT http://job98456.forumandco.com/copywriting-f12/how-to-get-started-with-a-career-in-copywriting-t3672.htm#3675 http://job98456.forumandco.com/copywriting-f12/how-to-get-started-with-a-career-in-copywriting-t3672.htm http://job98456.forumandco.com/copywriting-f12/so-youve-decided-to-hire-a-freelance-copywriter-a-guide-to-the-collaboration-process-t3671.htm raj_mmm9 Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment. But before we start? All your written background material please! Rather than set up a meeting, the most efficient way to get started is to send all previously written material to your writer. This includes brochures, ... Copywriting Sun, 06 Apr 2008 07:50:38 GMT http://job98456.forumandco.com/copywriting-f12/so-youve-decided-to-hire-a-freelance-copywriter-a-guide-to-the-collaboration-process-t3671.htm#3674 http://job98456.forumandco.com/copywriting-f12/so-youve-decided-to-hire-a-freelance-copywriter-a-guide-to-the-collaboration-process-t3671.htm http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-search-engine-friendly-can-also-mean-visitor-friendly-t3670.htm raj_mmm9 When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right! Gigmasters.com ... Copywriting Sun, 06 Apr 2008 07:48:58 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-search-engine-friendly-can-also-mean-visitor-friendly-t3670.htm#3673 http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-search-engine-friendly-can-also-mean-visitor-friendly-t3670.htm http://job98456.forumandco.com/copywriting-f12/how-to-really-connect-with-your-customer-in-your-copywriting-t3669.htm raj_mmm9 One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Personality, upbringing, environment, education, audience, purpose?all these and more go into forming your voice, no matter what kind of writing you're doing. In this article, I'd like to try to tackle the subject ... Copywriting Sun, 06 Apr 2008 07:48:39 GMT http://job98456.forumandco.com/copywriting-f12/how-to-really-connect-with-your-customer-in-your-copywriting-t3669.htm#3672 http://job98456.forumandco.com/copywriting-f12/how-to-really-connect-with-your-customer-in-your-copywriting-t3669.htm http://job98456.forumandco.com/copywriting-f12/3-keys-to-better-online-copywriting-t3668.htm raj_mmm9 Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments. It doesn't work too well. A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web. Here are three simple keys to writing better online copy. Armed just with these, you'll have a jump on 90% of the folks out there doing the copywriting for their own sites. And ... Copywriting Sun, 06 Apr 2008 07:48:09 GMT http://job98456.forumandco.com/copywriting-f12/3-keys-to-better-online-copywriting-t3668.htm#3671 http://job98456.forumandco.com/copywriting-f12/3-keys-to-better-online-copywriting-t3668.htm http://job98456.forumandco.com/copywriting-f12/freelance-copywriting-advice-1-take-the-scary-jobs-t3667.htm raj_mmm9 From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter. Let me give you a couple of related examples. Within ... Copywriting Sun, 06 Apr 2008 07:47:40 GMT http://job98456.forumandco.com/copywriting-f12/freelance-copywriting-advice-1-take-the-scary-jobs-t3667.htm#3670 http://job98456.forumandco.com/copywriting-f12/freelance-copywriting-advice-1-take-the-scary-jobs-t3667.htm http://job98456.forumandco.com/copywriting-f12/boost-your-b-to-b-marketing-copy-3-major-copywriting-blunders-and-how-to-correct-them-t3451.htm Sangeeta 80 When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window. Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem ... Copywriting Fri, 04 Apr 2008 08:58:50 GMT http://job98456.forumandco.com/copywriting-f12/boost-your-b-to-b-marketing-copy-3-major-copywriting-blunders-and-how-to-correct-them-t3451.htm#3454 http://job98456.forumandco.com/copywriting-f12/boost-your-b-to-b-marketing-copy-3-major-copywriting-blunders-and-how-to-correct-them-t3451.htm http://job98456.forumandco.com/copywriting-f12/dissolving-buyer-scepticisim-a-lesson-in-copywriting-t3450.htm Sangeeta 80 When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar. Anyone can claim something generates great results. And they often do. Here are some ways to dissolve scepticism and prove your claims: 1. Testimonials You ... Copywriting Fri, 04 Apr 2008 08:57:46 GMT http://job98456.forumandco.com/copywriting-f12/dissolving-buyer-scepticisim-a-lesson-in-copywriting-t3450.htm#3453 http://job98456.forumandco.com/copywriting-f12/dissolving-buyer-scepticisim-a-lesson-in-copywriting-t3450.htm http://job98456.forumandco.com/copywriting-f12/7-big-ticket-copywriting-secrets-i-learned-from-ted-nicholas-t3449.htm Sangeeta 80 I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson. And, of course, both Joel Christopher and Ted Nicholas presented as well. Don't know who Ted Nicholas ... Copywriting Fri, 04 Apr 2008 08:56:10 GMT http://job98456.forumandco.com/copywriting-f12/7-big-ticket-copywriting-secrets-i-learned-from-ted-nicholas-t3449.htm#3452 http://job98456.forumandco.com/copywriting-f12/7-big-ticket-copywriting-secrets-i-learned-from-ted-nicholas-t3449.htm http://job98456.forumandco.com/copywriting-f12/five-keys-to-leaner-and-meaner-copywriting-t3448.htm Sangeeta 80 Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words. Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these five techniques for crafting leaner, meaner, ... Copywriting Fri, 04 Apr 2008 08:55:06 GMT http://job98456.forumandco.com/copywriting-f12/five-keys-to-leaner-and-meaner-copywriting-t3448.htm#3451 http://job98456.forumandco.com/copywriting-f12/five-keys-to-leaner-and-meaner-copywriting-t3448.htm http://job98456.forumandco.com/copywriting-f12/segmenting-your-target-audience-through-your-copywriting-t3447.htm Sangeeta 80 Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, "What if I have more than one target audience?" In all actuality, you probably don't. You just have different ... Copywriting Fri, 04 Apr 2008 08:54:17 GMT http://job98456.forumandco.com/copywriting-f12/segmenting-your-target-audience-through-your-copywriting-t3447.htm#3450 http://job98456.forumandco.com/copywriting-f12/segmenting-your-target-audience-through-your-copywriting-t3447.htm http://job98456.forumandco.com/copywriting-f12/keeping-it-real-the-only-copywriting-trick-that-works-t3446.htm Sangeeta 80 Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion, more effort was required to reach them. Until the mid-nineties, marketing was generally a money game: whoever could afford the loudest message ... Copywriting Fri, 04 Apr 2008 08:53:19 GMT http://job98456.forumandco.com/copywriting-f12/keeping-it-real-the-only-copywriting-trick-that-works-t3446.htm#3449 http://job98456.forumandco.com/copywriting-f12/keeping-it-real-the-only-copywriting-trick-that-works-t3446.htm http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-making-an-emotional-connection-part-1-of-2-t3445.htm Sangeeta 80 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake. Thats why I was excited when I had the opportunity to rewrite the homepage copy for a vacation cruise service. While the copy ... Copywriting Fri, 04 Apr 2008 08:52:18 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-making-an-emotional-connection-part-1-of-2-t3445.htm#3448 http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-making-an-emotional-connection-part-1-of-2-t3445.htm http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-making-an-emotional-connection-part-2-of-2-t3444.htm Sangeeta 80 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been. The Rewrite It took me a while to get started on this copy. Before I began writing, I wanted ... Copywriting Fri, 04 Apr 2008 08:51:36 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-making-an-emotional-connection-part-2-of-2-t3444.htm#3447 http://job98456.forumandco.com/copywriting-f12/copywriting-makeover-making-an-emotional-connection-part-2-of-2-t3444.htm http://job98456.forumandco.com/copywriting-f12/copywriting-and-your-five-senses-t3443.htm Sangeeta 80 In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper? they only work in person. That's why we, as copywriters, have to create a sensory experience for our customers through our words. Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, ... Copywriting Fri, 04 Apr 2008 08:50:59 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-and-your-five-senses-t3443.htm#3446 http://job98456.forumandco.com/copywriting-f12/copywriting-and-your-five-senses-t3443.htm http://job98456.forumandco.com/copywriting-f12/3-steps-to-better-sales-copywriting-t3442.htm Sangeeta 80 Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You're nothing more than a salesperson. There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however, remains unchanged. We're in sales. I know this. You know this. We all know this. Yet why does much of the copy out there, especially ... Copywriting Fri, 04 Apr 2008 08:49:55 GMT http://job98456.forumandco.com/copywriting-f12/3-steps-to-better-sales-copywriting-t3442.htm#3445 http://job98456.forumandco.com/copywriting-f12/3-steps-to-better-sales-copywriting-t3442.htm http://job98456.forumandco.com/copywriting-f12/the-lost-art-of-fundamental-copywriting-t3441.htm Sangeeta 80 What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do! I'll let you in on a little secret. If you master the fundamentals of copywriting, ... Copywriting Fri, 04 Apr 2008 08:48:51 GMT http://job98456.forumandco.com/copywriting-f12/the-lost-art-of-fundamental-copywriting-t3441.htm#3444 http://job98456.forumandco.com/copywriting-f12/the-lost-art-of-fundamental-copywriting-t3441.htm http://job98456.forumandco.com/copywriting-f12/10-things-you-should-expect-from-your-website-copywriter-t3440.htm Sangeeta 80 As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, "How ... Copywriting Fri, 04 Apr 2008 08:47:23 GMT http://job98456.forumandco.com/copywriting-f12/10-things-you-should-expect-from-your-website-copywriter-t3440.htm#3443 http://job98456.forumandco.com/copywriting-f12/10-things-you-should-expect-from-your-website-copywriter-t3440.htm http://job98456.forumandco.com/copywriting-f12/the-number-one-copywriting-technique-that-makes-your-prospects-read-every-word-you-write-t3439.htm Sangeeta 80 How does this sound? Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible? The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. It's one of the Grand Secrets behind copy that gets read?and that means your pitch has been ... Copywriting Fri, 04 Apr 2008 08:46:12 GMT http://job98456.forumandco.com/copywriting-f12/the-number-one-copywriting-technique-that-makes-your-prospects-read-every-word-you-write-t3439.htm#3442 http://job98456.forumandco.com/copywriting-f12/the-number-one-copywriting-technique-that-makes-your-prospects-read-every-word-you-write-t3439.htm http://job98456.forumandco.com/copywriting-f12/how-to-negotiate-rates-with-a-freelance-copywriting-expert-t3438.htm Sangeeta 80 Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is to have that do-it-yourself mindset. (It's exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you! The contracted project affords a win-win situation. This is not You vs. a Corporation; ... Copywriting Fri, 04 Apr 2008 08:45:27 GMT http://job98456.forumandco.com/copywriting-f12/how-to-negotiate-rates-with-a-freelance-copywriting-expert-t3438.htm#3441 http://job98456.forumandco.com/copywriting-f12/how-to-negotiate-rates-with-a-freelance-copywriting-expert-t3438.htm http://job98456.forumandco.com/copywriting-f12/16-golden-rules-of-master-copywriting-t3437.htm Sangeeta 80 You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns. However, how can you write good sales copy, killer ads that get the attention of people? There are no magic recipes for that, but you can follow some fundamental rules, which can lead to you to success ... Copywriting Fri, 04 Apr 2008 08:44:51 GMT http://job98456.forumandco.com/copywriting-f12/16-golden-rules-of-master-copywriting-t3437.htm#3440 http://job98456.forumandco.com/copywriting-f12/16-golden-rules-of-master-copywriting-t3437.htm http://job98456.forumandco.com/copywriting-f12/top-10-ways-for-copywriters-to-overcome-writers-block-t3436.htm Sangeeta 80 We all know that words have the power to persuade, compel and most importantly, sell. However, many have likened the process to getting the 'right words' to trying to get blood from a stone. When I first started out, writing copy meant slitting my wrist and 'giving blood'. Of course, I've greatly refined my copywriting process, and I'd like to share my methodlogy with you. Here are my top 10 ways of getting greatly reduce the number of brain farts that can stand in your way ... Copywriting Fri, 04 Apr 2008 08:43:51 GMT http://job98456.forumandco.com/copywriting-f12/top-10-ways-for-copywriters-to-overcome-writers-block-t3436.htm#3439 http://job98456.forumandco.com/copywriting-f12/top-10-ways-for-copywriters-to-overcome-writers-block-t3436.htm http://job98456.forumandco.com/copywriting-f12/how-to-make-the-most-of-your-website-copywriter-t3435.htm Sangeeta 80 Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't - a commercial imperative. Because the copywriter's audience is driven by the realities of the business market, so too is the copywriter. Although the good ones love to write, they don't necessarily love to ... Copywriting Fri, 04 Apr 2008 08:42:43 GMT http://job98456.forumandco.com/copywriting-f12/how-to-make-the-most-of-your-website-copywriter-t3435.htm#3438 http://job98456.forumandco.com/copywriting-f12/how-to-make-the-most-of-your-website-copywriter-t3435.htm http://job98456.forumandco.com/copywriting-f12/revealed-the-12500-copywriting-formula-t3434.htm Sangeeta 80 Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that the key to writing a sales letter is that the ... Copywriting Fri, 04 Apr 2008 08:41:30 GMT http://job98456.forumandco.com/copywriting-f12/revealed-the-12500-copywriting-formula-t3434.htm#3437 http://job98456.forumandco.com/copywriting-f12/revealed-the-12500-copywriting-formula-t3434.htm http://job98456.forumandco.com/copywriting-f12/11-reasons-not-to-hire-a-freelance-copywriter-and-why-theyre-all-poor-excuses-t3433.htm Sangeeta 80 Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each. Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you sit down with a writing project, pay attention to how you feel. Mentally, are you quickly and effortlessly able to extract the essence of what makes your consumer offering worthwhile? Or do you find ... Copywriting Fri, 04 Apr 2008 08:40:51 GMT http://job98456.forumandco.com/copywriting-f12/11-reasons-not-to-hire-a-freelance-copywriter-and-why-theyre-all-poor-excuses-t3433.htm#3436 http://job98456.forumandco.com/copywriting-f12/11-reasons-not-to-hire-a-freelance-copywriter-and-why-theyre-all-poor-excuses-t3433.htm http://job98456.forumandco.com/copywriting-f12/advice-for-copywriters-how-to-win-the-freelance-bidding-war-t3432.htm Sangeeta 80 Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this: "Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month." "How insulting!" you think to yourself, and yet sheer curiosity lures you to the bidding area. What do you see? Lowbrow bidders losing their minds... chomping at the bit for this embarrassing offer: "Bid: $500." ... Copywriting Fri, 04 Apr 2008 08:40:01 GMT http://job98456.forumandco.com/copywriting-f12/advice-for-copywriters-how-to-win-the-freelance-bidding-war-t3432.htm#3435 http://job98456.forumandco.com/copywriting-f12/advice-for-copywriters-how-to-win-the-freelance-bidding-war-t3432.htm http://job98456.forumandco.com/copywriting-f12/the-biggest-mistake-copywriters-make-t3431.htm Sangeeta 80 Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive. One of the biggest problems I see in these pieces is the fact that the copy is stale, limp and anemic. Copywriting is "Salesmanship in Print" This is nothing new. It comes from the ageless teachings ... Copywriting Fri, 04 Apr 2008 07:46:37 GMT http://job98456.forumandco.com/copywriting-f12/the-biggest-mistake-copywriters-make-t3431.htm#3434 http://job98456.forumandco.com/copywriting-f12/the-biggest-mistake-copywriters-make-t3431.htm http://job98456.forumandco.com/copywriting-f12/top-7-things-to-do-before-you-hire-a-copywriter-t3430.htm Sangeeta 80 Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. #1 - Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to make technical material readable for the general public or do you need a writer who specializes ... Copywriting Fri, 04 Apr 2008 07:45:57 GMT http://job98456.forumandco.com/copywriting-f12/top-7-things-to-do-before-you-hire-a-copywriter-t3430.htm#3433 http://job98456.forumandco.com/copywriting-f12/top-7-things-to-do-before-you-hire-a-copywriter-t3430.htm http://job98456.forumandco.com/copywriting-f12/step-one-for-copywriters-understand-what-to-say-t3429.htm Sangeeta 80 Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page... "What is it that I am really trying to say?" With that question, I force myself to take a much more disciplined approach to my work. I force myself to go back to the brief and take a closer look at the product ... Copywriting Fri, 04 Apr 2008 07:44:48 GMT http://job98456.forumandco.com/copywriting-f12/step-one-for-copywriters-understand-what-to-say-t3429.htm#3432 http://job98456.forumandco.com/copywriting-f12/step-one-for-copywriters-understand-what-to-say-t3429.htm http://job98456.forumandco.com/copywriting-f12/can-honest-copywriting-succeed-t3428.htm Sangeeta 80 I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype. Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. What are some of the common copywriter tricks that I *leave on the table?* Here are a few to start: * If you order in the next 24 hours, you get... (face it. If you come back tomorrow, the offer will almost always still hold) * ... Copywriting Fri, 04 Apr 2008 07:44:02 GMT http://job98456.forumandco.com/copywriting-f12/can-honest-copywriting-succeed-t3428.htm#3431 http://job98456.forumandco.com/copywriting-f12/can-honest-copywriting-succeed-t3428.htm http://job98456.forumandco.com/copywriting-f12/copywriting-tips-for-advertising-t3427.htm Sangeeta 80 All copywriters have tips to share that can save you lots of time and aggravation and help jolt your creative thinking when Starbucks or Red Bull fail. Here are 17 top Madison Avenue copy tips that will help make your copy a hit: 1. Go Beyond The Creative Brief It seems creative briefs either have too much information, much of it irrelevant to the copywriter, or too little of the information needed to write a great ad. Don't rely exclusively on information the client provides. Clients often ... Copywriting Fri, 04 Apr 2008 07:39:28 GMT http://job98456.forumandco.com/copywriting-f12/copywriting-tips-for-advertising-t3427.htm#3430 http://job98456.forumandco.com/copywriting-f12/copywriting-tips-for-advertising-t3427.htm