Why Google Adwords?

Age : 45 Joined : 08 Mar 2008 Posts : 1850

Many people have heard of Google Adwords, but don't know what all the fuss is about. Google Adwords appear as "sponsored listings" on Google's search results page. Adwords has grown very quickly since it was introduced, and I've listed below the reasons why it has become so popular.

Market Reach: Google reaches 4 million unique Australian users, and servers more than 200 million search queries worldwide per day. It refers more traffic than any other search engine in the world, and has been ranked the highest in customer loyalty among all online brands. (Source http://www.google.com.au/ads/indepth.html)

Suits all budgets: You can spend as little per day or as much per day as you like.

Show your ad to people who want your product: You only pay for visitors who actually want what you sell. No money is wasted on uninterested customers like it is with TV, Radio, Newspaper and all other traditional advertising media.

Show your ad to a lot of people: With Google's massive reach, you can advertise to a lot of those people who are looking for your product.

Trackable: For any campaign, you can instantly track how well it is converting to sales, and what your ROI for the campaign is. So you can see what works, and then do it again.

Common concerns about Adwords
I don't have the budget - With Google Adwords, you can start from as small as you like. Campaign budgets can be set to less than $1 a day. You can monitor the results from the campaign, and if it is turning a profit, you can increase your spending!

I don't need to advertise - The beauty of Google Adwords is that you can turn it up or down depending on how busy you are. If you're booked 3 months in advance you can simply pause your Adwords campaign. When you want to take on more work again, you can simply turn it back on.

It's too complicated - If you find the jargon of search advertising too confusing, why not allow us to set up your campaign for you. We have products for all businesses. If you want to try Adwords but want a little help, why not check out our Google Adwords Starter Kit.