Top 11 Money-Wasting AdWords Mistakes

Age : 34 Joined : 08 Mar 2008 Posts : 1264

In my daily interaction with search engine marketing clients, I come across bad habits that businesses and individuals continually repeat.

I see a very high percentage of website owners with little to no understanding of how to build a search engine-friendly site. That's typically my first encounter. The cash drain isn't as apparent then as during my second encounter: pay per click, specifically Google AdWords.

This column assumes that you're fairly new to Google AdWords. If you want to educate yourself further, the 10 to 20 hours you can spend at the Google AdWords Learning Center is well worth it. You also can take the certification exam if you meet their requirements. You need to manage at least one AdWords account and keep at least $1,000 "spend" for 90 days to be allowed to take the exam.