The Google AdWords Bid System and Guidelines

Age : 45 Joined : 08 Mar 2008 Posts : 1850

AdWord's bid prices and click through costs are not synonymous. That's because your bid could be on a variety of phrases and because their discounting system attempts to keep bid spreads from getting too large. Your specified maximum bid of $3.99 per click may actually result an average of only $2.65 per click instead.

Ads can contain 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URI. America Online shows the title and ad text all on one line. You can view Google AdWords specific guidelines here...

https://adwords.google.com/select/guidelines.html
The AdWords Program Interface
After you've opened your AdWords account, you'll be greeted with a screen where you'll name your campaigns and be able to create an ad. You'll fill the various fields that create the body of your ad on the left side. After this is completed, you move onto the next screen where you choose your keyword phrase to bid on. The keyword suggestion tool is there if you need it.

Finally, you input your bid, push the calculate button to see your average click costs. If your average position is too low, you can up your bid. Try to get up to 3rd or 4th position to ensure you get into the AOL listings. It's a little complicated, but basically, your rank is determined through this formula: CPC (your bid) x CTR% = Rank. Your bid is set only one penny above your nearest competitor when set at maximum.