The Definitive Guide to Google Adwords Review

Age : 34 Joined : 08 Mar 2008 Posts : 1264

REVIEW: There is no doubt about it, Perry Marshall knows his stuff. The Definitive Guide to Google Adwords is a well written ebook to navigating Google Adwords with a slew of ideas.

The strength of this book is how it can help you manage your ad campaigns for the highest return. He also goes into great detail with different formula's for calculating returns, forecasting profits and so forth.

I particular like the case studies of Adwords campaigns showing what to do and what not to do with real company examples. In fact nearly half of the content of this guide is screen shots of real campaigns and their Adwords ads. As Perry constantly says, "If you are already advertising on Google, then you are probably paying more than you should".

Particularly helpful for new Adwords marketers is the section entitled 'Building a Campaign from Scratch: A Step by Step Example' (including screenshots). After reading the entire ebook, I have no doubt that you will use this section everytime you start a new campaign.

There are three different versions of this ebook with the cheapest including just the ebook ($49), and rising prices for the ebook with included mp3 audio & video coaching, or hard copy with personal teleconference coaching as well as the audio & video's.

By reading The Definitive Guide to Google Adwords you'll be able to squeeze more performance (and therefore profit!) out of your campaigns.