Problem with Google Adwords? Try these tips

Age : 45 Joined : 08 Mar 2008 Posts : 1850

Google Adwords is an advertising program used by Internet
entrepreneurs all over the world. Google Adwords can be an
effective way to reach potential subscribers and sell products.
However, Google Adwords can sometimes pose obstacles.

For example, let’s say that you are running a Google Adwords
campaign. The Google Adwords campaign works well when you set up a
pay-per-click campaign using 250 keywords for your website.
Initially, the minimum cost-per-click was $0.06 and the maximum
cost-per-click was $0.10. You run the campaign for two days and
your Google Adwords advertisements place high as #1.

Then a few days later you are stunned by Google’s response. Google
says that you now have to pay a cost-per-click of $0.50. It leaves
you to wonder how the cost-per-click suddenly sky rocketed. Are
other advertisers paying for the same keyword phrase? Why is Google
increasing the cost when you have very specific keywords?

Google has various rationales as to why they suddenly up the
cost-per-click price. First of all, you may not pay $0.50 per
click even though Google raised it to this new level. It depends
on who else is bidding for the keyword. Therefore, you may actually
end up paying much less per click. So don’t take the number at face value.
You can accept the $0.50 per click value and watch it closely. Test it out.

What if you are uncomfortable with the high pay-per-click cost and
don’t even want to risk trying it out? There are a few things you
can do in this case. You can try switching from a “keyword targeted”
strategy to a “site targeted” strategy.

Open up your Google Adwords campaign and “pause” the keyword
targeted option. Activate the site targeted option. You can target
specific sites regarding your topic. You can pick and choose what
sites your advertisements will be on. The site targeted option is a
little different from the keyword targeted option in that it does not
run on a cost-per-click model. Instead, it is based on a cost-per-impression
model. Running a site targeted strategy may be your best bet at combating
high cost-per-click levels.

Another suggestion to alleviate Google Adwords problems is to try
running a different advertising program called Adbrite at
http://www.adbrite.com. Another option is to run
a keyword advertising program on http://www.msn.com.

Remember, Google Adwords is a beneficial option, but not the only
choice. Don’t give up. Test and tweak. Keep trying.