nPresence AdWords Service Vs DIY AdWords Approach

Age : 34 Joined : 08 Mar 2008 Posts : 1264

AdWords is an exceptional medium to advertise your business online. Unless you are a veteran AdWords advertiser, you might be losing a great deal of money throughout the advertising period setting up and managing your campaign by yourself. Let’s face it, AdWords Setup and Management requires skills and experience.

Shall I Use nPresence AdWords Service?

Why would I still hire AdWords Experts when I can do it myself? This is a common tight spot among advertisers. Is DIY or Do It Yourself approach worth your efforts? Let’s take a closer look at what you could be possibly missing out if you don’t trust your AdWords account to a qualified professional like nPresence.

DIY AdWords Approach nPresence AdWords Approach
Individuals tend to create several campaigns composed of disorganized ad groups. It is imperative that you create groups that are closely related to each other. nPresence creates campaigns and ad groups that closely relates to your online business. We believe in the importance of creating the right campaigns in the overall success of the AdWords account.

Novice advertisers would come up with broad keywords for their campaigns. Broad keywords will not bring targeted traffic to your website. nPresence’s AdWords Experts will create targeted keywords for your AdWords campaign. These keywords are analyzed in terms of search performance.

Advertisers are most likely be setting up wrong amount of bids. Bids may be too high or too low. nPresence can set up your bids to achieve the lowest yet highly effective cost per click. Higher bids don’t always guarantee campaign success. It is vital that your ads perform well without the high cost per click attached to it.
Keywords and ads are most likely be untargeted. Targeting is crucial to ensure your ads reach your target market. Ads must be highly optimized not only to attract online users but to convert them to hits. nPresence creates ads that are highly optimized. We suppose that the ad copy should not only attract online users but they should convert them. The Ad Title and Description are the doorways to your website so optimisation is crucial.
Advertisers may come up with as little as 20 keywords for the campaign. nPresence creates 300-10,000 keywords and key phrases suited for your AdWords campaign. We consider that the more keywords your campaign has, there is a higher chance for your ads to appear on the search results.
Ineffective conversion tracking and analysis. Inexperienced advertisers may not be too familiar with the effective conversion tools. nPresence tracks and analyze your campaign’s conversion rate. We provide clients with easy to understand reports. We will help you achieve a better campaign performance by devising more advertising strategies based on the data presented on the reports.