How to Make the Most of Google AdWords

Age : 34 Joined : 08 Mar 2008 Posts : 1264

Are you one of the 150,000 Webmasters and advertisers using Google's AdWords Select keyword targeted text advertising to drive traffic to your Website? If so, you may be able to save a bundle by cheating Google! Okay, so it's not exactly cheating per se, but if you're not using all the tools and tricks that AdWords provides, then you're definitely leaving money on the table. And, when your competitors see your results, they'll think you've somehow cheated the AdWords system.

In Part 1 of this series, we learned how to create a comprehensive and targeted keyword list specific to our business. In this installment, we'll learn how to:

Create copy that compels your prospects to click on your ad
Land your prospects on a page that will maximize your investment

In Part 2 of this series, we learned how to create copy that compels your prospects to click on your ad, and discussed the importance of landing your prospects on a page that maximizes your investment in their click. In this installment, we'll learn how to:

Precisely limit the distribution of your ad to only those prospects that are most interested
Beat the competition with creative bidding strategies
In Part 3 of this series, we learned how to precisely limit the distribution of your Google AdWords ad to only those prospects who are most interested, and how to beat the competition with creative bidding strategies. In this installment, we'll learn how to:

Track the results of your ads and campaigns
Create a Return on Investment (ROI) report