How do I link Analytics to an AdWords MCC account?

Age : 45 Joined : 08 Mar 2008 Posts : 1850

We recommend that each My Client Center (MCC) child account have its own Google Analytics account. Client manager MCC accounts cannot be linked to an Analytics account, as these top-level MCC accounts contain no actual AdWords campaign information.

Although it's possible to track multiple websites within a single Analytics account, creating separate Analytics accounts for each of your different AdWords accounts will simplify your setup process and ensure fewer setup, access, and data problems.

To sign up for a new Analytics account, please visit http://www.google.com/analytics.

Agencies operating multiple clients out of a single AdWords account are strongly advised to migrate to MCC. Please contact the AdWords support team for more information and instructions on migrating to an MCC account.

Login and access

Administrator-level access is granted to the user who links the AdWords and Analytics accounts. This user will then need to grant account access to remaining users. For example, if the account manager completes the linking process, they should then grant access to the Analytics account for their client.

Once an Analytics account is linked to an AdWords account, it will be available from the Analytics tab within AdWords. MCC client managers can access each Analytics account by first selecting the particular AdWords account then clicking the Analytics tab.